CAPITAL MIGRATION: PRIMARY TO TERTIARY MARKETS

Smaller Metros Increase their Share of CRE Sales Activity

CRE Sales Activity Shifting Across Market Types

  • Transaction activity was previously concentrated in primary markets

  • The share of transactions in primary markets fell from 60% in the early 2000’s, to 34% by 2022

  • Tertiary markets now house most transactions, accounting for almost half of deals

What is Driving Activity in Tertiary Markets?

  • Properties often trade for a lower price and provide higher average yields

  • Population growth rate has been faster in smaller metros

Will Sales Activity Remain Elevated in Tertiary Markets?

  • Current demographic trends favor tertiary markets

  • Primary markets would benefit from a return to the office

  • Sales activity has increased across all property types